AI search agency for B2B SaaS

Become the brand buyers find, trust and choose.

Find the buyer questions where your SaaS is missing, misrepresented or losing the recommendation—then turn the highest-value gaps into an evidence-led plan for qualified pipeline.

100% REFUND GUARANTEEMiss the agreed result by the agreed date. Get every fee back.
Buyer-question ledGoogle + AI searchMeasured to pipeline
SEARCH-SURFACE COVERAGE
Google and AI-generated answers
AI SEARCH JOURNEYBe found — Appear for the questions buyers ask across Google and AI search.
Google organic
AI Overviews
ChatGPT
Perplexity
SEO+AEO+GEO→Qualified pipeline

Operator experience across

MicrosoftBrevoCutShortVenngageKeka HRGrabOnBlockify

01 / Proof before promises

Results speak for themselves.

01 / OUTCOME RECORDunder 6 months
4.1×

more monthly organic clicks

3,760 → 15,378 clicks per month

Google Search Console chart showing daily organic clicks rising from about 20 in August 2025 to about 650 in May 2026.
Daily organic clicks · Aug 2025–May 2026
02 / OUTCOME RECORDunder 5 months
13.4×

more organic impressions

79,710 → 1.07M impressions per month

Google Search Console chart showing daily organic impressions rising from near zero in August 2025 to about 60,000 by July 2026.
Daily organic impressions · Aug 2025–Jul 2026
03 / OUTCOME RECORDunder 2.5 years
430K+

weekly active users built

0 → 430,000+

Analytics chart showing weekly active users rising from near zero in late 2023 to about 430,000 by mid-2026.
Weekly active users · Sep 2021–Jul 2026

02 / The commercial leak

Your buyers are searching differently. Can they find you?

AI answers can compress early research into a short list before a prospect reaches your site. In G2's March 2026 survey of 1,076 B2B buyers, 51% said they now start software research with an AI chatbot more often than with Google, up from 29% eleven months earlier. If your product is absent or inaccurate there, lost consideration happens upstream of the demo.

01

Excluded from the shortlist

When a buyer's first AI answer does not include your product, a competitor gets evaluated before your sales team enters the conversation.

02

Misrepresented at the decision moment

When AI systems describe your positioning, audience or capabilities incorrectly, the right buyer may rule you out before they reach your site.

03

Discovery with no commercial proof

Rankings and mentions can look healthy while nobody can show which demos, trials or opportunities that discovery helped create.

The first decision is not “do more SEO?” It is: which buyer questions, sources and conversion gaps are transferring consideration to competitors—and what does the evidence support fixing first?

03 / From discovery to decision

One buyer journey: found, understood, recommended, chosen.

These are not separate services. They are the linked decisions a buyer makes before visibility can contribute to a qualified sales conversation.

01

Be found

Appear for the category, comparison and alternative questions that start the buying journey.

02

Be understood

Give search engines and AI systems enough evidence to describe your product accurately.

03

Be recommended

Earn inclusion in the comparisons and shortlists buyers use to choose a direction.

04

Be chosen

Create a clear path from research to a demo, trial or qualified sales conversation.

04 / One integrated system

One system for being found, trusted and chosen.

Google has stated directly that AI Overviews and AI Mode run on the same core ranking and quality systems as standard search, not a separate algorithm. That's why we do not sell SEO, AEO and GEO as disconnected packages—we plan and execute them as one connected system.

01

SEO

Build the technical, content and authority foundations that make sustainable organic discovery possible.

02

AEO

Structure expert information so search engines and answer systems can retrieve and present it clearly.

03

GEO

Improve how your brand is understood, cited and represented across generative AI platforms.

THE OUTCOMEOne integrated system built to increase discoverability, consideration and qualified pipeline.
Explore the connected system

05 / Systems in practice

Systems compound, not funnels.

We build self-reinforcing agentic workflows that improve exponentially by learning from each step of the buyer's journey. Over time, this enables J-curve growth in organic visibility.

Live operating workflowResearch → evidence → execution → measurement
Workflow diagram connecting buyer-question research, evidence, execution and measurement.

06 / Why citation.ly

Not another SEO agency with GEO added to the menu.

We treat AI search as part of one buyer-discovery journey. Technical SEO, expert content, product positioning, authority development and measurement operate through a single strategy, not disconnected workstreams.

Traditional approachOur approach

Traditional approachRankings and traffic

Our approachVisibility, representation and pipeline

Traditional approachSEO treated separately from AI search

Our approachIntegrated SEO, AEO and GEO

Traditional approachContent production

Our approachBuyer-question and authority systems

Traditional approachMonthly activity reports

Our approachOutcome and opportunity reporting

Traditional approachOwned-site optimisation only

Our approachOwned and third-party information environment

Traditional approachGeneric industry delivery

Our approachSaaS-first strategic expertise

07 / A different operating model

AI creates leverage. Real humans stay accountable.

citation.ly combines AI-assisted research with senior judgment—then keeps the work tied to the buyer questions and commercial evidence that matter.

01 / RESEARCH LEVERAGE

Technology maps the opportunity.

Faster coverage of buyer questions, competitor claims and evidence gaps.

02 / OPERATOR JUDGMENT

Senior operators make the calls.

The people who assess the opportunity stay involved in strategy, execution review and performance decisions.

10ACTIVE CLIENTS MAXIMUMOPERATOR-LED DELIVERY
03 / ACCOUNTABLE PROGRESS

Evidence supports the next decision.

Baseline, buyer question, source and decision point are defined before work begins.

BASELINE→QUESTION→SOURCE→DECISION
01

AI-native, human-reviewed

Built for B2B SaaS, we use AI-assisted research to map category, comparison and alternative questions—not generic traffic targets. Senior operators make the strategic calls and review public-facing work.

02

Operator-led, not handed off

The people who diagnose the opportunity set the strategy, review the work and stay accountable to the evidence.

03

Boutique by design

We work with no more than 10 active clients at a time so senior operators can stay close to the decisions that matter.

04

Defined outcomes, clear terms

Before work begins, we agree on the metric, baseline, evidence source, timeframe, exclusions and dependencies—so progress is judged against evidence, not activity.

05

A guarantee you can hold us to

If the agreed result is not achieved by the agreed date, we refund 100% of the fees paid for the engagement.

08 / Built by operators

Built by operators. Led by the founders.

citation.ly is led by Dhanur Sehgal and Chandan Chaudhary. The people who assess your opportunity also shape the strategy, review execution and stay accountable to the evidence.

01

Dhanur Sehgal

Growth and product operator

Built and scaled a consumer product from zero to 400,000+ users and reached #1 (rank 1, page 1) for its core category searches. Experience includes work across Microsoft, CutShort, GrabOn, ContactOut and GrowthSchool.

View LinkedIn
02

Chandan Chaudhary

SEO and growth operator

9+ years across SEO and growth, with $5M+ in organic ARR impact and experience across 22+ brands, including Venngage, Keka HR, Turito and GrabOn.

View LinkedIn

09 / A controlled process

A controlled process, not a black box.

Every stage creates an evidence record: the starting condition, the decision made, the work completed and what changed.

01

Benchmark

We measure your current visibility, brand representation, citation coverage, competitor position and commercial performance.

DeliverableAI Search Benchmark
02

Prioritise

We identify the buyer questions, content gaps, technical issues and authority opportunities with the highest business value.

DeliverableBuyer-Question Map
03

Build

We improve technical foundations, content systems, entity clarity, authority signals and third-party presence.

DeliverableContent and Authority Plan
04

Measure

We track visibility, recommendation coverage, qualified conversions and pipeline influence.

DeliverableOutcome Measurement Dashboard

10 / Evidence and measurement

Visibility is the signal. Pipeline is the decision.

45%of marketing leaders cannot accurately measure their brand's visibility in AI-generated answers

ONLY9%have the tools to track it across every platform

Semrush's 2026 AI Visibility Index found that 45% of marketing leaders cannot accurately measure their brand's visibility in AI-generated answers, and only 9% have the tools to track it across every platform. We start with named evidence sources, agreed definitions and attribution limits—not a dashboard full of activity.

01

Visibility indicators

  • Share of answer
  • AI mention coverage
  • Citation coverage
  • Search-surface visibility
  • Buyer-question coverage
02

Consideration indicators

  • Branded search growth
  • Comparison-page engagement
  • High-intent organic visits
  • Assisted conversions
03

Commercial indicators

  • Qualified demos
  • Trial registrations
  • Sales opportunities
  • Pipeline influenced
  • Revenue contribution where attribution allows

11 / AI search opportunity model

See how buyer discovery could create a clearer pipeline decision.

Use planning assumptions to make the gap visible. Then replace them with your Search Console, analytics, CRM and agreed buyer-question data.

01
Set priority research demandIllustrative high-intent category, comparison and alternative research visits per month.
1,200
2005,000 visits
02
Set current discovery shareThe share of high-intent research demand that currently reaches your relevant search and AI-answer surfaces.
3%
1%15% of demand
03
Set a next-step discovery shareA practical scenario to investigate. It must remain above the current share.
7%
4% minimum25% of demand
04
Set visit-to-qualified-action rateThe share of those research visits that become a qualified demo, trial or sales conversation.
6%
1%15% of visits
Planning model / current inputs
Priority buyer question“Which solution is right for our team?”
7%
Next-step discovery share

84 modeled buyer visits at the next-step share.

That is 48 more potential research visits than the current planning scenario.

01PRIORITY DEMAND1,200

research visits / month

02TODAY / DISCOVERY36

3% of demand

03NEXT / DISCOVERY84

7% of demand

Modeled monthly qualified-action gap+2.9 qualified demos or trials

2.2 modeled today → 5 at the next-step share.

Replace estimates with evidence ↗

A planning model for making the opportunity visible. Replace the starting inputs with your Search Console, analytics, CRM and buyer-question data to create your working baseline.

12 / Best-fit clients

Built for businesses where search shapes the buying decision.

We work best with companies that already have demand and want to build durable authority—not with businesses that are still finding product-market fit.

  • 01Established product-market fit
  • 02A research-led buyer journey
  • 03Meaningful customer lifetime value
  • 04Existing marketing or growth capability
  • 05Analytics or CRM infrastructure that can connect activity to pipeline
  • 06A willingness to invest in durable authority, not short-term visibility
B2B SaaS (primary)developer toolscybersecurityfintechAI-native productsprofessional services

13 / FAQs

Frequently asked questions.

14 / Offer assurance

Outcome-led, zero-risk engagement.

Before work begins, we agree on the result we are working toward, the evidence source, the timeframe and the core dependencies.

100% refund

If the agreed result is not achieved by the agreed date, we refund 100% of the fees paid for the engagement.

YOUR NEXT BUYER QUESTION

See where your brand is missing from the AI search journey

Get a focused baseline of buyer-question coverage, competitor visibility, brand representation and the highest-value evidence gaps across Google and AI search.

Get your benchmark report ↗Free AI search benchmark • Delivered in five working days • No sales call required.
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