more monthly organic clicks
3,760 → 15,378 clicks per month
About citation.ly
An AI search agency built for the way buyers research now
We help SaaS and other research-led businesses become discoverable, accurately represented and recommended across Google and AI-generated answers — then connect that visibility to qualified pipeline.
100% REFUND GUARANTEEMiss the agreed result by the agreed date. Get every fee back.↓One strategy, three connected disciplines
Visibility → consideration → pipelineOperator experience across
MicrosoftBrevoCutShortVenngageKeka HRGrabOnBlockify02 / Proof before promises
Results speak for themselves.
more organic impressions
79,710 → 1.07M impressions per month
weekly active users built
0 → 430,000+
What we do
We integrate SEO, AEO and GEO into one system
Most agencies treat search engine optimisation, answer engine optimisation and generative engine optimisation as separate services with separate teams and separate reports. We don't. SEO builds the technical and authority foundation. AEO structures information so it can be retrieved and presented clearly. GEO strengthens how your brand is understood, cited and represented across generative AI platforms. One strategy, three connected disciplines.
Who we work with
Built for B2B SaaS. Designed for complex buying journeys.
We primarily work with B2B SaaS companies, because their buyers rely heavily on search, comparison content, reviews and AI-generated answers during evaluation. We also support other research-led businesses with a complex offering, measurable customer value and a high-consideration buying journey — including developer tools, cybersecurity, fintech and professional services.
How we're different
Between traditional SEO and mention-only GEO
Traditional SEO agencies often focus on rankings, traffic and content volume. Newer GEO-only providers often focus on AI mentions without showing whether those mentions influence buyer behaviour. We sit between the two: technical SEO, answer-focused content, generative search visibility, entity clarity, authority development and commercial measurement, delivered through one strategy and evaluated against pipeline, not just visibility.
How we measure success
Know the baseline. Prove the progress.
We begin with a clear baseline, agreed success indicators and reporting that connects visibility to demos, trials, opportunities and pipeline. When we agree a result, its evidence source, timeframe and shared responsibilities are written into the engagement — backed by our 100% refund guarantee.
Our beliefs
- [01]Search is now a multi-surface buyer experience, not a single results page.
- [02]SEO remains foundational — AI-generated answers draw from the same underlying systems as organic search.
- [03]Visibility without accurate representation is incomplete.
- [04]Mentions are not the outcome. Buyer action is.
- [05]Sustainable growth comes from stronger information and authority systems, not shortcuts.
08 / Built by operators
Built by operators. Led by the founders.
citation.ly is led by Dhanur Sehgal and Chandan Chaudhary. The people who assess your opportunity also shape the strategy, review execution and stay accountable to the evidence.
Dhanur Sehgal
Growth and product operator
Built and scaled a consumer product from zero to 400,000+ users and reached #1 for its core category searches. Experience includes work across Microsoft, CutShort, GrabOn, ContactOut and GrowthSchool.
View LinkedInChandan Chaudhary
SEO and growth operator
9+ years across SEO and growth, with $5M+ in organic ARR impact and experience across 22+ brands, including Venngage, Keka HR, Turito and GrabOn.
View LinkedIn09 / Offer assurance
Outcome-led, zero-risk engagement.
Before work begins, we agree on the result we are working toward, the evidence source, the timeframe and the core dependencies.
100% refundIf the agreed result is not achieved by the agreed date, we refund 100% of the fees paid for the engagement.
The written agreement names the result, baseline, evidence source, timeframe and shared responsibilities before work begins.