About citation.ly
An AI search agency built for the way buyers research now
We help SaaS and other research-led businesses become discoverable, accurately represented and recommended across Google and AI-generated answers — then connect that visibility to qualified pipeline.
One strategy, three connected disciplines
Visibility → consideration → pipelineWhat we do
We integrate SEO, AEO and GEO into one system
Most agencies treat search engine optimisation, answer engine optimisation and generative engine optimisation as separate services with separate teams and separate reports. We don't. SEO builds the technical and authority foundation. AEO structures information so it can be retrieved and presented clearly. GEO strengthens how your brand is understood, cited and represented across generative AI platforms. One strategy, three connected disciplines.
Who we work with
SaaS-first, not SaaS-only
We primarily work with B2B SaaS companies, because their buyers rely heavily on search, comparison content, reviews and AI-generated answers during evaluation. We also support other research-led businesses with a complex offering, measurable customer value and a high-consideration buying journey — including developer tools, cybersecurity, fintech and professional services.
How we're different
Between traditional SEO and mention-only GEO
Traditional SEO agencies often focus on rankings, traffic and content volume. Newer GEO-only providers often focus on AI mentions without showing whether those mentions influence buyer behaviour. We sit between the two: technical SEO, answer-focused content, generative search visibility, entity clarity, authority development and commercial measurement, delivered through one strategy and evaluated against pipeline, not just visibility.
How we measure success
Outcome-accountable, not outcome-guaranteed
No agency can ethically guarantee a specific ranking, a fixed number of AI citations or a set amount of revenue — anyone who tells you otherwise is not being straight with you. What we can commit to is a clear baseline, agreed success indicators, and reporting that connects visibility to demos, trials, opportunities and pipeline.
Our beliefs
- [01]Search is now a multi-surface buyer experience, not a single results page.
- [02]SEO remains foundational — AI-generated answers draw from the same underlying systems as organic search.
- [03]Visibility without accurate representation is incomplete.
- [04]Mentions are not the outcome. Buyer action is.
- [05]Sustainable growth comes from stronger information and authority systems, not shortcuts.