Start with the assumptions that shape a good engagement: the systems involved, the evidence we use, the people leading the work and what gets agreed before any work begins.
An AI search agency helps a business become visible, accurately represented and recommended across both traditional search engines and AI-generated answers — tools like Google AI Overviews, ChatGPT, Perplexity and Gemini. It combines SEO, answer engine optimisation (AEO) and generative engine optimisation (GEO) into one strategy, rather than treating them as separate disciplines, because buyers now move between search engines and AI tools within the same research session.
Google has stated directly that AI Overviews and AI Mode run on the same core ranking and quality systems as standard search, not a separate algorithm. SEO builds the technical and authority foundation that makes a page eligible to rank or be cited at all. AEO structures information so it can be retrieved and presented as a direct answer. GEO strengthens how a brand is understood and represented once it's retrieved. They depend on each other, which is why we run them as one system.
Before work begins, we agree the result, evidence source, timeframe and shared responsibilities in writing. If we miss the agreed result by the agreed date, we refund 100% of the fees paid. The commitment is specific, measurable and tied to the commercial result we agree together.
We track three tiers of indicators: visibility (share of answer, citation coverage, search-surface coverage), consideration (branded search growth, high-intent page visits, assisted conversions) and commercial outcomes (qualified demos, trial registrations, sales opportunities, pipeline influenced). Semrush's 2026 AI Visibility Index found that only 9% of marketing leaders currently have the tools to track visibility across every AI platform — closing that measurement gap is part of the engagement, not an afterthought.
No. We work primarily with B2B SaaS companies because their buyers rely heavily on search, comparisons and AI-generated answers during evaluation. We also support other research-led businesses with a complex offering, measurable customer value and a high-consideration buying journey, including developer tools, cybersecurity, fintech and professional services.
Visibility is the signal, not the outcome. G2's 2026 buyer research found that 69% of B2B software buyers chose a different vendor than they originally planned after AI chatbot guidance, and a third bought from a brand they hadn't heard of before. When your brand is visible and accurately represented at the point buyers form a shortlist, that visibility feeds directly into demos, trials and sales opportunities — which is why we measure through to that stage rather than stopping at mentions.
The free benchmark gives you 24 buyer questions scored across ChatGPT, Perplexity, Gemini and Google AI Overviews; your share of answer versus three named competitors; the five highest-value gaps ranked by pipeline value; and a 90-day prioritised plan. We deliver it within five working days. No sales call is required to receive it.
The strongest work needs product context, commercial priorities and access to the people or data that make a baseline credible. We lead the diagnostic and strategic work, while your team helps us test what is true, useful and worth putting in front of buyers.
Before an engagement begins, we agree on the outcome we are working toward, the evidence source, the timeframe, the dependencies and the boundaries of the work. That creates a specific commercial decision rather than an open-ended activity retainer.
citation.ly is led by Dhanur Sehgal and Chandan Chaudhary. The people who assess the opportunity also shape the strategy, review execution and stay accountable to the evidence. We work with no more than 10 active clients at a time to protect that model.
If we miss the agreed result by the agreed date, we refund 100% of the fees paid. Before work begins, the agreement names the result, baseline, evidence source, timeframe and shared responsibilities so everyone is clear on what success looks like.
100%REFUND
03 / Offer assurance
Outcome-led, zero-risk engagement.
Before work begins, we agree on the result we are working toward, the evidence source, the timeframe and the core dependencies.
100% refund
If the agreed result is not achieved by the agreed date, we refund 100% of the fees paid for the engagement.
The written agreement names the result, baseline, evidence source, timeframe and shared responsibilities before work begins.
[04]
See where your brand is missing from the AI search journey
Get a focused baseline of buyer-question coverage, competitor visibility, brand representation and the highest-value evidence gaps across Google and AI search.