An AI search agency helps a business become visible, accurately represented and recommended across both traditional search engines and AI-generated answers — tools like Google AI Overviews, ChatGPT, Perplexity and Gemini. It combines SEO, answer engine optimisation (AEO) and generative engine optimisation (GEO) into one strategy, rather than treating them as separate disciplines, because buyers now move between search engines and AI tools within the same research session.
Frequently asked questions about AI search and working with us
Answers to common questions about working with an AI search agency, how SEO, AEO and GEO fit together, and how we measure results.
Google has stated directly that AI Overviews and AI Mode run on the same core ranking and quality systems as standard search, not a separate algorithm. SEO builds the technical and authority foundation that makes a page eligible to rank or be cited at all. AEO structures information so it can be retrieved and presented as a direct answer. GEO strengthens how a brand is understood and represented once it's retrieved. They depend on each other, which is why we run them as one system.
No, and any agency that promises this isn't being straight with you. No vendor can guarantee a specific ranking, a fixed number of AI citations or a guaranteed mention, because that depends on factors outside any agency's control — including how each platform's model behaves. What we can commit to is a clear baseline, agreed success indicators, and work aimed at strengthening the signals that influence whether you're discovered, understood and cited.
We track three tiers of indicators: visibility (share of answer, citation coverage, search-surface coverage), consideration (branded search growth, high-intent page visits, assisted conversions) and commercial outcomes (qualified demos, trial registrations, sales opportunities, pipeline influenced). Semrush's 2026 AI Visibility Index found that only 9% of marketing leaders currently have the tools to track visibility across every AI platform — closing that measurement gap is part of the engagement, not an afterthought.
No. We work primarily with B2B SaaS companies because their buyers rely heavily on search, comparisons and AI-generated answers during evaluation. We also support other research-led businesses with a complex offering, measurable customer value and a high-consideration buying journey, including developer tools, cybersecurity, fintech and professional services.
Visibility is the signal, not the outcome. G2's 2026 buyer research found that 69% of B2B software buyers chose a different vendor than they originally planned after AI chatbot guidance, and a third bought from a brand they hadn't heard of before. When your brand is visible and accurately represented at the point buyers form a shortlist, that visibility feeds directly into demos, trials and sales opportunities — which is why we measure through to that stage rather than stopping at mentions.