more monthly organic clicks
3,760 → 15,378 clicks per month
GTM as a Service / for early-stage startups
Build the GTM engine for your first 1K to 100K users.
Turn early product belief into a repeatable way to win the right customers. We align your market, message, offer, acquisition and measurement—then help your team learn what moves adoption.
100% REFUND GUARANTEEMiss the agreed result by the agreed date. Get every fee back.↓Operator-led Built around customer evidence Designed for repeatable learning
Operator experience across
MicrosoftBrevoCutShortVenngageKeka HRGrabOnBlockify01 / Proof before promises
Results speak for themselves.
more organic impressions
79,710 → 1.07M impressions per month
weekly active users built
0 → 430,000+
02 / Why early GTM stalls
More launch activity will not fix a blurry GTM.
Early-stage teams can be busy across content, outreach, product and paid acquisition—and still not know who is responding, why, or what to double down on.
- 01
Too many people, one message
When the audience is broad, the message becomes generic—and no one feels it is for them.
- 02
Channels before a point of view
A channel amplifies a good reason to care. It cannot create one.
- 03
Reporting without learning
Traffic and sign-ups matter only when they reveal what to keep, change or stop.
The goal is not more tactics. It is a connected way to choose what to test next.
03 / A clearer category
Not a growth retainer with a GTM deck added at the end.
GAAS is a defined operating engagement for a useful product with a real adoption question. Instead of adding more activity, it makes the customer, offer, acquisition path and decision cadence work together.
Typical growth retainerGTM as a Service
Typical growth retainerA rotating list of channels and tactics
GTM as a Service→One defined customer, promise and learning path
Typical growth retainerA broad growth mandate
GTM as a Service→A clear next-stage milestone, baseline and decision cadence
Typical growth retainerA strategy deck handed over after kickoff
GTM as a Service→Operator-led working systems your team can run
Typical growth retainerChannel metrics that describe activity
GTM as a Service→Signals that decide what to repeat, change or stop
04 / The offer
GAAS: GTM as a Service for the stage before growth is repeatable.
An operator-led, defined-scope engagement that turns a useful product and scattered traction into a clear customer, a credible offer and a GTM system your team can run.
Defined around one milestone
We start with the commercial question that matters now—not a vague list of growth activity.
Built as one connected system
Customer, message, offer, acquisition and measurement are designed to reinforce each other.
Made to outlast the engagement
Your team leaves with working decisions, tools and a learning rhythm—not a deck that gathers dust.
The work starts with one question: what must become true for your next 1K, 10K or 100K users to become repeatable?
See how the GTM engine works05 / The GTM engine
Build a path from first interest to repeatable adoption.
We connect the customer, message, offer, acquisition and activation decisions that make growth repeatable.
Define the customer & problem
Identify the segment, buying trigger and painful job where urgency is high enough to change behaviour.
Position the offer
Turn product capability into a clear reason that customer should choose, trial or buy now.
Reach & activate demand
Connect the right channels, sales path and onboarding moments so buyers can discover value and reach it quickly.
Measure, learn & repeat
Read acquisition, conversion, activation and retention signals together—then refine the customer, offer or motion before scaling.
The pathCustomer + problem → position + offer → reach + activate → measure + learn → stronger next loop.
06 / Systems in practice
Systems compound, not funnels.
We build self-reinforcing workflows that let customer research, positioning, acquisition experiments and measurement strengthen the next decision. Over time, that is how a GTM motion gets sharper instead of simply busier.
07 / What GAAS includes
A GTM plan your team can actually run.
You leave with the decisions, working documents and measurement setup needed to move—not a strategy deck that stalls after kickoff.
Positioning & message
A starting customer, category wedge, differentiated promise and proof points your team can use consistently.
Demand & channel map
The buyer moments, acquisition paths and channel hypotheses worth earning or testing first.
Experiment plan
A focused backlog with a hypothesis, owner, intended signal and decision rule for each test.
Learning dashboard
A shared view of acquisition quality, activation and the signals that should change the next decision.
Who are we trying to win? What problem are we best placed to solve? Why should they act now? Where will we reach them? What will tell us what to do next?
09 / Built by operators
Built by operators. Led by the founders.
citation.ly is led by Dhanur Sehgal and Chandan Chaudhary. The people who assess your opportunity also shape the strategy, review execution and stay accountable to the evidence.
Dhanur Sehgal
Growth and product operator
Built and scaled a consumer product from zero to 400,000+ users and reached #1 (rank 1, page 1) for its core category searches. Experience includes work across Microsoft, CutShort, GrabOn, ContactOut and GrowthSchool.
View LinkedInChandan Chaudhary
SEO and growth operator
9+ years across SEO and growth, with $5M+ in organic ARR impact and experience across 22+ brands, including Venngage, Keka HR, Turito and GrabOn.
View LinkedIn10 / Offer assurance
Outcome-led, zero-risk engagement.
Before work begins, we agree on the GTM result we are working toward, the starting baseline, the evidence source, the timeframe and the core dependencies.
100% refundIf the agreed result is not achieved by the agreed date, we refund 100% of the fees paid for the engagement.
A written milestone, a visible baseline and accountability from day one.
11 / Who this is for
For startups with a useful product—and no repeatable way to grow it.
GAAS works best when there is something worth adopting and a team ready to learn its way to the next stage.
- 01
You have a product people can use, but no repeatable route to the next right customers.
- 02
You are aiming for a meaningful adoption milestone—not vanity traffic.
- 03
A founder or lean team can participate in decisions, testing and follow-through.
- 04
You can share product context, customer signals and the constraints we need to make sharp calls.
Questions before we start
Before we build, let's be clear.
01Is GAAS a growth retainer?+
GAAS is a focused operating engagement that gives your team a clearer customer, message, acquisition plan and learning cadence. It is built around a commercial milestone, not an open-ended activity list.
02Can you guarantee our first 10,000 users?+
Every engagement begins with an agreed result, date, evidence source and shared dependencies. If we miss that written result by the agreed date, we refund 100% of the fees paid.
03Do we need a full growth team already?+
GAAS is designed for founder-led and lean teams. You need someone close enough to the product and customer to decide, test and act on what the work reveals.
04What happens before we begin?+
Before a build begins, we define the target milestone, baseline, source of truth, dependencies and review cadence. That gives the work a shared commercial decision from day one.
05What do you need from our team?+
A founder or product lead close to the customer, access to the context and signals you already have, and a clear owner for the product, sales, design or engineering actions we agree together.
06What do we own and what do you own?+
We lead the research, GTM decisions, working system and review cadence. When a decision needs your product, sales, design or engineering work, the owner, dependency and decision date are made explicit before it enters the plan.
07What if the product is not ready to scale yet?+
If the evidence points to a product, activation or customer problem that needs resolving first, we make that the next decision. The point is to strengthen the real constraint before scaling the motion.
08How are scope and investment agreed?+
Before you commit, we make the commercial question, what we will deliver, what you need to contribute, the dependencies and the fee-at-risk terms explicit. The engagement is priced around that defined work—not a generic activity retainer.
Start with the GTM question
Turn early traction into a repeatable route to growth.
Bring the product, customer context and data you have. We’ll pinpoint the GTM constraint worth solving first and map the next decision that unlocks traction.
Plan your next GTM milestone Operator-led. A defined milestone, written terms and a 100% refund guarantee.