Entity and positioning clarity
Consistent, accurate signals about your category, audience and differentiation, so AI systems don't have to guess.
Generative engine optimization (GEO)
Get represented accurately across generative AI search
GEO improves how your brand is understood, cited and represented when buyers ask ChatGPT, Perplexity, Gemini or Google's AI features for recommendations. G2 found 51% of B2B software buyers now start research with an AI chatbot more often than Google.
Source: G2, The Answer Economy report, March 2026 (n=1,076) ↗
Generative engine optimization (GEO)
Understood, cited and represented
Why this matters now
Buyers are choosing vendors before they visit your site
G2's 2026 research found that 69% of B2B software buyers ended up choosing a different vendor than they originally planned, based on AI chatbot guidance, and a third bought from a brand they'd never heard of before. If AI systems don't represent you accurately, you may be losing shortlist consideration you never see.
Source: G2, The Answer Economy report, March 2026 (n=1,076) ↗
What's included
Strengthening how AI systems retrieve and represent your brand
Third-party authority
Strengthening the review platforms, comparison sites and industry sources that generative AI models draw on.
Citation-worthy content
Structuring evidence-backed, original content that gives AI systems something specific and credible to cite.
Representation monitoring
Tracking how AI platforms currently describe you, so inaccuracies can be identified and addressed.
What GEO does not mean
We don't promise to hack AI platforms
GEO is not about manipulating a model or gaming a prompt. It's the practice of strengthening the same signals — accurate information, credible sources, clear entity definitions — that influence whether any retrieval system, human or AI, can find and trust what you publish.
How this connects to SEO and AEO
Built on the same foundation as SEO
GEO doesn't replace SEO — it depends on it. Google has confirmed AI features draw from the same index as standard search. See how SEO and AEO fit into the same system.
See how AI platforms currently describe your brand
Your benchmark includes a review of how your brand currently appears — or doesn't — across major AI platforms.
Find where AI overlooks you