Turn early traction into a repeatable route to growth
Operator-led GTM work that aligns the customer, message, offer, acquisition path and learning cadence behind your next 1K, 10K or 100K users.
Build your GTM engineThe growth + AI search system
One system for being found, trusted and chosen.
Start with the commercial job in front of you—earning early customers, creating demand or winning the shortlist. Technical SEO, expert content, product positioning, authority development and measurement are the connected capabilities behind it.
100% REFUND GUARANTEEMiss the agreed result by the agreed date. Get every fee back.↓One strategy, three connected disciplines
Discovery → consideration → pipelineStart with the commercial job, not the acronym
Connected services, one outcome at a time.
Earn the right buyer's attention
Technical eligibility, buyer-question coverage, authority and conversion paths built as one foundation for organic discovery.
Build your discovery foundationBe the answer buyers trust before the demo
Expert, evidence-backed answers structured around the questions that shape category understanding and evaluation.
Answer your buyers' questionsBe understood in the shortlist
Clear entity, positioning and authority signals that help AI systems retrieve and represent your brand accurately.
Strengthen how AI describes your brandMake the system compound
Research, monitoring and measurement workflows that give senior operators better coverage without automating judgment.
Build a compounding systemNot sure which constraint is holding growth back?
Start with a focused benchmark. We will identify the buyer, visibility, positioning or operating gap worth solving before you choose a service.
Get report: Find your biggest growth bottlenecksOperator experience across
MicrosoftBrevoCutShortVenngageKeka HRGrabOnBlockify03 / Proof before promises
Results speak for themselves.
more monthly organic clicks
3,760 → 15,378 clicks per month
more organic impressions
79,710 → 1.07M impressions per month
weekly active users built
0 → 430,000+
04 / Systems in practice
Systems compound, not funnels.
We build self-reinforcing agentic workflows that improve exponentially by learning from each step of the buyer's journey. Over time, this enables J-curve growth in organic visibility.
05 / Built by operators
Built by operators. Led by the founders.
citation.ly is led by Dhanur Sehgal and Chandan Chaudhary. The people who assess your opportunity also shape the strategy, review execution and stay accountable to the evidence.
Dhanur Sehgal
Growth and product operator
Built and scaled a consumer product from zero to 400,000+ users and reached #1 for its core category searches. Experience includes work across Microsoft, CutShort, GrabOn, ContactOut and GrowthSchool.
View LinkedInChandan Chaudhary
SEO and growth operator
9+ years across SEO and growth, with $5M+ in organic ARR impact and experience across 22+ brands, including Venngage, Keka HR, Turito and GrabOn.
View LinkedIn06 / Offer assurance
Outcome-led, zero-risk engagement.
Before work begins, we agree on the result we are working toward, the evidence source, the timeframe and the core dependencies.
100% refundIf the agreed result is not achieved by the agreed date, we refund 100% of the fees paid for the engagement.
The written agreement names the result, baseline, evidence source, timeframe and shared responsibilities before work begins.
See where your brand is missing from the AI search journey
Get a focused baseline of buyer-question coverage, competitor visibility, brand representation and the highest-value evidence gaps across Google and AI search.
Get your free AI search benchmark